I'm researching current and historical use of add-ons such as books, CDs etc used in mass circulation newspapers. I'm especially interested, though, in analogue objects -- additional supplements, or tapes, toys or perfumes, or whatever!
These might have been used for marketing purposes, to sell newspapers or might have a public service function, e.g. public information or education, but basically I would love to know about any such strategy, anywhere. If you can point me toward any examples I would be most grateful. But I would also love to hear your views on how they work(ed) with the newspaper, positively or negatively.
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