Artistic conceptualization (analysis of graphic trends and fads), coordination of photographic production team and equipment. Conceptualization and digital production, cutting and photo retouching. Editorial design.
Luz’s professional energy and venturesome-ness have led to work in a variety of different media forms, in particular Print (books, magazines and newspapers); Conozca Más, InFashion Novias, Ideas para el Hogar, National Geographic, National Geographic Kids, Men’s Health, PC Magazine en español, Sólo Para Ti, TV y Novelas, La Revista (El Universal newspaper) and Tiempo de Relojes. She has also worked in another form of media – Internet – for Vital, a digital magazine. At the same time, she has been involved in private, high impact graphic projects, specifcally SIAR (Salón Internacional de Alta Relojería), and the redesigning of the magazine Tiempo de Joyas. Luz has been Creative Director at Ediciones Tourbillon, and Commissioning Editor specializing in front lists for sophisticated audiences. She is currently Creative Director at La Higuera.