Recently mixed into all the brouhaha over the Netflix price increases and eventual separation of DVD- and streaming-based services was the announcement of Qwikster — the awfully named offspring of Netflix.
Now, I can understand the need for price increases. In fact, as a customer, I may even keep both services for a while. But what I can't understand is why Netflix would insist on using such terrible branding for Qwikster.
Posted on September 21, 2011 at 0:27