*SND36 AWARD OF EXCELLENCE WINNER (for individual page, part of News section entry, and as part of a portfolio)*
What does it take to succeed in politics? A ton of money? A big idea? A sense
of humor? Different campaigns, different eras, have required different skills. We take a look at some big winners who mastered a campaign tactic or two, humiliating opponents with humor, showboating with antics, driving a debate, and taking on big issues — and how this year’s leading candidates for governor, Democrat Martha Coakley and Republican Charlie Baker, measure up.
Illustration by Kim Maxwell Vu/Globe staff.
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