Seth Godin says we don’t buy things because we need them, we buy them because we want them.
Newspapers don’t just sell information; they sell an experience. Along with photographers, illustrators and of course, some writers, designers help make that oh-so-important emotional connection with readers.
Good presentation tells the story. Great presentation brings the reader into the story like the soundtrack of a movie.
Satisfaction is important, but desire? Turn it up to 11.
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