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Web designers know how important color scheme in creating websites. No matter what business you have, choosing the perfect colors can improve your website to your advantage.

Colors have meaning and power. But based on a study by Whitfield, T. W and Whiltshire, T. J., the effect of a color varies from different people. This is because people see the elements of a color, like preferences, experiences and cultural differences, differently. Regardless colors are still seen as the most interesting and important part of marketing and branding.

If you want to optimize your website and create a consistent branding for your website, you have to be careful in choosing the colors for your site. Here are the tips you should consider:

Understand Branding

The colors in your site suggests what you are as a company. It also attracts certain customers or imply your company's goals. In a less murky explanation, marketers say that colors make a brand more recognizable. So picking a color different from your competitors, and the other well-known companies, helps you create a mark to your target.

A study published in Journal of Sensory Studies, found that consumers' reaction to colors in relation to a product is more important than the known meaning of a color. So if a businessman buys a laptop for work, he won't go with the pink model instead go for black or silver.

Always match the website color to your brand to make the branding consistent and reputable.

Know The Purpose of The Website

There are companies that deviate from their brand color to establish a whole different look for their website. This is because, they find the purpose of their website as different to what their brand is.

A website is a marketing tool and each tools have different target audience. So if your website targets investors other than the usual market, you might pick a more business like hue like gray, black or white.

Write down the goals of your website so you can easily choose which color can help you achieve that purposes. You can still create a consistent branding by using the same company logo, rush essay contents, and related images.

Identify the Graphics You'll Use

The images you use should match the colors of your website because there is nothing worse than bad color combination. Bad color scheme might imply a different tone to people, especially when companies rely on color combination to set their brand different from others. Just keep the majority of your site's colors easy to be partnered with other colors. Basic tones like white and black are perfect background hues because it does not affect the written text and readability.

Think About Functionality

Think whether the colors optimize the website and does not hinder the visitors in reading your content. Are the background colors too bright? Is the text color readable? Does the color makes the layout congested?

Think functionality, not just design. If the colors are difficult on the eye, your visitors can rebound out of your website. That is one possible customer you lost.

Seek Help From Professional Tools

If you still can't decide which colors to pick, you can check a few online tools used by professional web designers.

  • Adobe Color CC

This useful tool lets you mix up colors and design palettes. You can also use the color schemes made by other users to save time.

  • Color Schemer Online V2

In intensive color scheme generator that enables artists to check perfect palette for their web design.

  • Contrast-A

Contrast-A gives you WCAG-compliant color schemes. The tool previews different contrast levels to help people with color blindness, reduced vision and clinical blindness.

  • Paletton

This tool gives you an extensive color palette you can control through a color wheel. It makes your design process convenient by providing a sample site for the tones you picked.

  • Pictaculous

This amazing tool pulls out color scheme from images you upload. Meaning, you can upload your company logo and take colors from it to keep your brand consistent.

True, deciding which color scheme to choose for your website is difficult. It is not a simple matter because the success of your business relies on how well people see your website. Follow the tips above and your web design process will be easier.

About the author:

Lace Wanders is a writer for rushessay.com, a writing company that help students with academic projects, and private companies with the contents for their websites.

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6 Online Tools Visual Designers Should Use

Visual designing is a tough job. It takes so much cognitive and creative skills to finish a project. Worse, clients will not immediately like the output. They'll request plenty of revisions, which makes the project complicated.

To make their work easier, designers rely on creative tools. But these tools can be very expensive. What if you are only a freelance designer, who is trying to get his big break? What if you don't have enough money to pay for the software?

Thankfully, there are online tools that you can use. These tools are very useful, and you do not have to install them. Just go to their webites and use them on line.

Here are some of the online tools, visual designers should know:

Adobe Color

Having problems with the color swatch of your design? Don't worry, you can go to Adobe Color and see hundreds of palettes of matching colors. You can choose from the combinations made by other users or make your own through the color wheel. Choose your color rule (monochromatic, complimentary) to help you pick which color is perfect for the mood you want to convey on your design.

Type Genius

Typography can be difficult since there are hundreds of fonts that designers can choose. The task becomes more difficult when you have to use two or more fonts in one copy. You have to ensure that these fonts compliment each other, not distract the viewers. Make your decision making easier by using Type Genius. It is a user-friendly tool that suggests which fonts fit better with your chosen font. It is easy to use and gives brilliant suggestions.

Vector Magic

Your Photoshop skill is not enough to satisfy the clients. Usually they demand best quality images and logos that you have to do it in Illustrator. But in case you have already made the design in Photoshop, you can easily convert the bitmap images to vector by using Vector Magic. The tool is so useful that paying seven dollor a month is worth it.

Easel.ly

Planning to create an infograph for a client's marketing campaign? Or a business wants to mix-up their blog contents? Then you should use Easel.ly. This tool helps you create sophisticated infographs, without opening any premium tools. This helps you save time in your projects.

Superiorpapers

A designer's skill is not limited to Photoshop or Illustrator. They also have to know how to write well. A great copy consists of well written paragraphs, captions, and slogans. In case your clients ask you to write, you can go to Superiorpapers for help. They provide professional editing help to improve the copy. You may also ask them to write the contents for you.

WhatTheFont

Have you seen a font that you badly want to use, but don't know what typeface it is? Then you should use WhatTheFont. You simply upload the photo of the font, and their database will match it with fonts it is closest with. Alternatively, you can use Fount, another online tool. This tool lets you read the font type of your favorite websites. Just add their their applet and you can use them anytime.

These tools are a must-use for any designers. Even professionals find these tools helpful. Try them and see how improved your work process becomes.

About the Author:

Ethan Harvell is a marketing associate for an education company, which provides assitance to students of all academic level. He also blogs and writes about design, learning and marketing for different websites and newsletters.

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