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Beirut born Tarek Atrissi runs his Netherlands based multi-disciplinary design studio, Tarek Atrissi Design (www.atrissi.com), specializing in Arabic design, branding, cross-cultural design and Arabic typography. Atrissi is one of the most recognized Arab designers in the world. His awards include the Adobe Design Achievement Awards; The Dutch Design award; and the Type Directors Club. His clients include Al-Ghad Newspaper in Jordan; the V&A Museum in London and "Mathaf" Arab Museum of Modern Art in Qatar. He lectures internationally about Arabic visual culture and he teaches at the department of Art, Media and Technology at the Utrecht School of the Arts in Holland. MORE INFORMATION http://www.snd20.org |
Very few high street retailers and luxury designers do not include a famous face in a new season collection. As H&M announced their latest celebrity face to endorse their collection would be American songstress Lana Del Rey, the power of celebrity endorsement has once again proven its hold on the fashion industry. Since Madonna appeared as the first celebrity on the cover of Vogue, fashion PR teams have relied on the power of celebrity endorsement to connect with and sell to the general public. Fashion houses rely on celebrity star power to generate interest and buzz around their upcoming collections.
PR consultants’ will spend months negotiating deals with their desired celebrity, creating a contract that can see the celebrity be dressed in the brand for photo shoots, film premieres, award shows and television appearances. The impact celebrities can make on a brand is stronger than ever before. Choosing the wrong celebrity can be detrimental to the overall image of the company’s brand. Their actions should reflect the values of the brand. Celebrity PR teams must work diligently to make sure their client’s public presence reflects that of the brands the celebrity represents.
Celebrity PR practitioners have seen a large growth in requests from outside the fashion industry. The success of celebrity endorsement has proven to be so successful that other industries including consumer, lifestyle, and even sport have quickly adopted it as one of the top ways to promote their brand or product. The ‘real time’ of social media outlets like Twitter and Flickr, for example, have created an outlet in which PR consultancy’s thrive in. It’s easier now more than ever for clients to receive instant feedback from their consumer base. Online PR campaigns allow for companies to interact instantaneously with their public, building a fan base, and generating interest in the brand as a whole.
With the likes of Kate Middleton and the American First Lady, Michelle Obama, bringing attention to fashion brands in their home countries, celebrity endorsement is vital for young designers starting out in the industry. Careers have been catapulted into success from a single image captured by the press. Desire from consumers to ‘get the look’ creates a demand which often outweighs the company’s supply of the specific outfit. Similarly, beauty PR consultants rely heavily on celebrity endorsement to generate a buzz and create demand for their client’s products.
It’s been argued, however, as to how much celebrity endorsement actually influences the overall sales for a brand. While fashion PR teams can spend a large sum to contract a celebrity for endorsement, it has to be asked as to how much the company sees returned on the investment in their bottom line. Are celebrities actually persuading consumers to buy? Media relations specialists believe it depends on the target market and celebrity endorsements are centred around a younger youthful audience. These are the individuals who soak up popular culture; buying into celebrity looks and celebrity culture. What is for certain is that it’s a tactic that has no intention of slowing down.
Author Bio:
Katie Matthews is a freelance media analyst. She has been writing for many online publications since 2007. In her recent articles on fashion pr she shares some useful Celebrity Endorsement tips. Katie takes inspirations from www.pha-media.com while drafting her piece of articles.
ALASTAIR DANT
Lead Interactive Technologist - Guardian News & Media
Since joining the Guardian, Alastair has played games with the UK budget, created one of Steve Jobs' favorite iPad apps, visualised the Wikileaks war logs and played ball with Twitter. This builds on two decades of tinkering, encompassing early experiments with BASIC, architecting popular children's games and assembling art pieces like the Folk Songs Project.
Having won a few awards for his work at the Guardian, he has recently been given the chance to build a small team aimed at pushing the boundaries of interactive news development. This has led to a series of talks and workshops in Europe and the US.
http://www.guardian.co.uk/world/interactive/2011/mar/22/middle-east-protest-interactive-timeline
SEE ALL SPEAKERS HERE
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Hi, everyone.
I'd like to invite you all to visit the just released visualoop.com website, and its Portuguese version, visualoop.com/br .
Among other content, like news, articles and interviews, we'll be featuring every week one portoflio, without any kind of limitation in terms of language or country.
We don't require you to contact us to get your portfolio featured. However if you reach out, surely things will move faster. You can take the existing portfolios as an example.
Basically, if you send us around 10 infographics, and some information about your career, we will do the rest.
Hope everyone enjoys this new digital space for infographic designers, and feel free to send over your suggestions or questions!
Cheers!
Tiago Veloso / @TSSVeloso
Hai, am Hari. Working from at News Paper in tamil media.
Here is my art blog: Please visit-
Check it out, send feedback
cheers
http://deepaksharmaart.blogspot.com/2009/11/blog-post_16.html
