media (4)

Fun. in the newsroom.

An unstoppable force meeting an immovable object.

That's what I experienced the evening of Jan. 25 when trying to report on Grammy nominated band Fun. using the Ball State Daily News's new –- and sometimes bugged-out –- website.

Instead of going to the concert on Ball State's campus, I opted to stay in the newsroom and coordinate coverage with my managing editor, Steven Williams.

(Click here to see the end-product.)

We created an action plan ahead of time. What would we want to cover? How would we cover it? Who would be where? What play would it receive on our website? Steven and I knew we would be monitoring social media, checking our phones for photos and text updates, and compiling everything for the web.

The Daily News only publishes Monday through Thursday. In the past, we would have run this story in print on Monday, effectively being three days late in our coverage. As a part of our digital-first push, though, we saw that we needed not only to publish a story over the weekend, but that we would need to publish as the concert was happening.

The content we wanted to package included:

  • Video
    • A short, video before of people excited to enter the auditorium
    • Another short video after of people reacting to the show
  • Stories
    • A play-by-play of major events
    • A column discussing the impact of the show
    • A story covering the after party at a local bar
  • Social media
    • Live-tweets & a Twitter widget
    • Collections of photos
    • A Storify
    • A live-updating Instagram widget

We decided that as the show was happening, we would banner our coverage across the top of the homepage. After it ended, we would drop the story into the homepage rotator, along with the others.

Unfortunately (but as expected), not everything worked as planned.

  • Our "before" video of the audience fell through because of an equipment issue
  • The Twitter widget and Storify (and all <script> code, for that matter) are incompatible with our website at the moment
  • The Instagram widget worked, but not as anticipated, thus we had no way of filtering photos except through the #BSUfun, and we had to remove the component when people began posting profane photos (a concern we had from the start).

Here's how we ended up playing everything on the website:

  • At the beginning of the night, we had a banner across the top of our home page linking to a story. The story simply said something along the lines of "check here for updates on the Fun. concert." We included the Instagram widget, and an outside link to our Storify.
  • As things developed, we added them to the story, rewriting as necessary. 
  • Here's what our home page and story looked like about midway through:
    • You can see the Instagram widget on the home page. The photo in the story was sent via text from one of our reporters. You can see how the integration of embedded tweets was awkward because of the unchangeable size of the side elements. I worked around this later.


  • After the show ended, we played things differently:
    • You can see that the banner is gone, replaced by a photo in the rotator. Also, note that in the story, the photo is replaced by a better-quality photo GALLERY. Below it is a link to the Storify. Later, we added the reaction video under the gallery. We also placed it as its own component on the homepage. See also that the tweets look far less awkward here.



The entire time I was posting updates to the website, Steven and I were checking social media for critical information, as well as sharing critical information via social media. Not only that, but we also attempted to engage our followers with conversations. Check #BSUfun -- the hashtag I started -- to see what I mean.

All in all, this was a good dry run. The concert gave us an opportunity to see the strengths and weaknesses of our new site when dealing with live, breaking news and new technologies.

I'm seeing that my interest in news design is integrating well with online journalism. I am able to consider alternative ways to tell stories, as well as how to present elements and information.

Know also that I am gaining an interest in things such as dayparting, managing the Daily News' social media and using Google Analytics to determine when to publish what content.

All in all, my goal is to get good information to the public effectively and efficiently. And I'm loving every minute.

Thanks for checking in!

Stay tuned for updates about this semester –- we have a lot of graphics planned and a talented staff to make it happen.

And, as always, I would love your feedback and advice!


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Very few high street retailers and luxury designers do not include a famous face in a new season collection.  As H&M announced their latest celebrity face to endorse their collection would be American songstress Lana Del Rey, the power of celebrity endorsement has once again proven its hold on the fashion industry. Since Madonna appeared as the first celebrity on the cover of Vogue, fashion PR teams have relied on the power of celebrity endorsement to connect with and sell to the general public. Fashion houses rely on celebrity star power to generate interest and buzz around their upcoming collections. 



PR consultants’ will spend months negotiating deals with their desired celebrity, creating a contract that can see the celebrity be dressed in the brand for photo shoots, film premieres, award shows and television appearances. The impact celebrities can make on a brand is stronger than ever before.  Choosing the wrong celebrity can be detrimental to the overall image of the company’s brand. Their actions should reflect the values of the brand. Celebrity PR teams must work diligently to make sure their client’s public presence reflects that of the brands the celebrity represents.


Celebrity PR practitioners have seen a large growth in requests from outside the fashion industry. The success of celebrity endorsement has proven to be so successful that other industries including consumer, lifestyle, and even sport have quickly adopted it as one of the top ways to promote their brand or product. The ‘real time’ of social media outlets like Twitter and Flickr, for example, have created an outlet in which PR consultancy’s thrive in.  It’s easier now more than ever for clients to receive instant feedback from their consumer base. Online PR campaigns allow for companies to interact instantaneously with their public, building a fan base, and generating interest in the brand as a whole.

With the likes of Kate Middleton and the American First Lady, Michelle Obama, bringing attention to fashion brands in their home countries, celebrity endorsement is vital for young designers starting out in the industry. Careers have been catapulted into success from a single image captured by the press. Desire from consumers to ‘get the look’ creates a demand which often outweighs the company’s supply of the specific outfit. Similarly, beauty PR consultants rely heavily on celebrity endorsement to generate a buzz and create demand for their client’s products.


It’s been argued, however, as to how much celebrity endorsement actually influences the overall sales for a brand. While fashion PR teams can spend a large sum to contract a celebrity for endorsement, it has to be asked as to how much the company sees returned on the investment in their bottom line. Are celebrities actually persuading consumers to buy? Media relations specialists believe it depends on the target market and celebrity endorsements are centred around a younger youthful audience. These are the individuals who soak up popular culture; buying into celebrity looks and celebrity culture.  What is for certain is that it’s a tactic that has no intention of slowing down.


Author Bio:

Katie Matthews is a freelance media analyst. She has been writing for many online publications since 2007. In her recent articles on fashion pr she shares some useful Celebrity Endorsement tips. Katie takes inspirations from while drafting her piece of articles.

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